Your key to the Middle East

Ahmed Baki

Founder and CEO

Based in Dubai with over 26 years of hospitality management experience in the Middle East Region. Ahmed has a proven long successful track record of vast Middle East experience, dedication and passion for the hotel industry. He started his career in Sheraton in Dubai, UAE and for a tenure of 23 years, he has proved his loyalty, started leading and inspiring teams at a very young age, proving himself and growing rapidly to key managerial positions, until he became the Area Director for the Sales and Marketing in the region, then he moved to Starwood Hotels, to represent 50 operating hotels in the Middle East and 20 underdevelopment, to drive, coordinate and supervise the sales and marketing efforts and teams of the 70 hotels in 13 countries in the Middle East Region.  Ahmed then moved to Majid Al Futtaim to head their Hotel Business Unit and Asset Management Department, to create the business strategy, marketing, communication (MARCOM), brand, vision, and DNA that clearly identifies Majed Al Futtaim Properties Hotels irrespective of the operating brand involved. His role involved identifying new opportunities, promote the corporate culture, new business and shopping malls hotel loyalty concierge, working on hotel openings with the operators, resource planning (organisational development/recruitment/training/motivation), counselling, creativity, innovation and performance.